How ONLINE got its name...

The term "ONLINE" has become part of our day-to-day language – that was not always the case. When Alexandra and Thomas Batsch established their company "ONLINE Schreibgeräte" in 1991 they could not forsee how that term would change through the years due to the boom in computers and online banking.

In 1991 the company founders were looking for a suitable name. It was supposed to be called "ONLINE" because, back then, being connected with a computer center - and thus "online" - meant to be most up-to-date. The year the company was established neither PCs nor the Internet were widely spread in Germany. The name was supposed to evoke up-to-dateness and a reference to writing. And, due to the fact that the word "line" was embedded, the name appeared to be just perfect.

"Even though 'online' has undergone a complete semantic change in the last 20 years, we, of course, stay with it," says its managing director Thomas Batsch. The name today, including its closed concept with graphics and logo, is well known among the young target group - and stands for design and innovation - made in Germany.