Corporate Philosophy

ONLINE writing instruments - Germany since 1991

With its design-oriented writing instruments for students, young people and the young-at-heart, ONLINE has evolved into a trendsetter in the industry. A coherent approach, consistent market positioning and a clear brand strategy are some of the factors of its success. The family business was founded in 1991 by Thomas and Alexandra Batsch with a clear goal in mind:

  • The production of writing instruments for school and office
  • Usage of the location advantage of Germany
  • High quality level for functionality and technology

With fresh ideas and a lot of energy, they established independent ranges of writing instruments on the market within just a few years. They are both well aware that this would not have been possible without a committed and motivated team of employees. Today ONLINE employs more than 100 employees at its Neumarkt site, and its writing instruments are sent to approximately 56 countries around the world. Discover the magic in writing and find out more about our brand!

Innovation and competence

ONLINE – a trendsetter in design and style – leads you into the fascinating world of pens and let you feel the pure joy of writing. With enthusiasm and passion, ONLINE develops high-quality products characterised by innovation, functionality and an eye for design. The family-run business demands the highest standards of quality and service, with a production focus on high levels of technical know-how, a motivated team and modern logistics. ONLINE writing instruments underline your personal style. The large range of designs, writing systems and nib widths offer a huge possibility for a perfect writing experience. For 25 years, ONLINE writing instruments have been known as “the colourful ones“ amongst their target group, making school life itself more cheerful and colourful. The uniform brand identity with the new corporate design, both in retail stores and on the Internet, ensures the growing brand awareness.

Young.Line Collection

Young, stylish, surprising..

The YOUNG.LINE collection brings new dynamic into the classroom in many shapes and colours for all writing enthusiasts both young and young-at-heart!

Fountain pen – Lefty – Best Writer

  • Ergonomic grip for relaxed writing pleasure
  • Elegant but robust iridium nib in M, F and EF
  • Left-hand fountain pen, honed specifically for left-handers
  • Best Writer available in three different nib widths
  • Refillable with ONLINE cartridges or standard ink cartridges
  • Quality-tested, piece by piece


  • Fluid, soft-feel writing thanks to the extraordinary Magic Ball
  • Ergonomic soft-touch grip
  • Ideal for right- and left-handers
  • Refillable with ONLINE cartridges or standard ink cartridgesn

Ballpoint pen

  • High-quality metal clip
  • International size, large-capacity refills

Ideal gift sets
All writing instruments are available as high-quality gift sets

Top.Line Collection

You will be enchanted by the extraordinary, elegant collections! Fine writing instruments in sophisticated designs, marked by fascinating combinations of precious materials to inspire all lovers of writing instruments.

Special delights of nature such as precious rosewood, enchanting pearl and the 45,000-year-old Kauri wood from New Zealand make the writing instruments unique and individual pieces.

ONLINE attaches great importance to the quality of workmanship for all writing instruments, with special attention to detail to ensure an exceptional writing experience.

Magnificent packaging and cases turn each writing instrument into a special kind of gift.

SWITCH – The innovative fountain pen in the digital age

Whether on paper or on a tablet, the SWITCH – an innovative fountain pen with a stylus tip – always writes perfectly. Simply switch from one tip to the other. Especially for learners, the SWITCH has both an ergonomic grip with soft-touch finish for writing on paper as well as a pleasant grip on the opposite for writing on a tablet.

ONLINE has developed a learning-to-write app together with educators to support the process of learning to write on paper and also on tablets. Teachers and students “travel“ together on the ONLINE writing discovery, visiting various countries around the world. Letters and words are learned and practised in the course of 8 lessons.

Accompanying the digital writing discovery on the tablet there is an exercise book available with a lot of funny stories as a supplement to the app.

Simply magic – compatible writing systems (ECS)

In order to bring individuality into everyday writing tasks, new collections are designed in-house at ONLINE every year. In addition to providing a large variety of designs, writing comfort and feel are also in the foreground of our thinking. The variety of writing systems ensure individual writing styles.

  • Rollerball
  • Fountain pen
  • 'Best Writer' calligraphy fountain pen
  • 'Lefty' fountain pen
  • Ballpoint pen

The product range is complemented by an extensive range of refills, easy-to-change grips (Easy-Change-System) as well as inks and ink cartridges. Each ONLINE nib is handcrafted piece by piece – and made in Germany.